When someone searches for a product or service you offer, how does Google decide whether your website appears in the results? The answer lies in indexing. The process search engines use to find, understand and organise your content.
At Sitela, we help small businesses in Peterborough and beyond make sure their websites are properly structured, clear and easy for search engines to interpret. Because if Google can’t understand your site, it can’t show it to the people who need it most.
What is Indexing?
When you publish or update your website, Google sends out crawlers (or bots) to scan your pages. These bots read your content, follow your links, and collect information about your site’s structure, keywords and performance.
Once that information is gathered, it’s stored in Googles massive index, a bit like a digital library. When someone searches for something online, Google looks through that index to find the most relevant and trustworthy results.
If your website isn’t properly indexed, it’s like owning a shop that’s not listed on the map – people simply won’t know you’re there.
Search Engines use a combination of content clues and technical signals to work out what your site is about. Here are the main factors Google looks at:
Final Thoughts
A well-indexed, well structures website is the foundation of strong SEO. It helps search engines understand your business, connect you with the right audience and bring in consistant, organic traffic.
If you’re not sure whether Google is properly indexing your site, Sitela can help. We’ll run a full review, explain what’s happening behind the scenes, and make sure your website is set up to be seen by the customers who matter most.
